You Don’t Really Need Another Bag - But You Do Need the Right One
At the market last week, I overheard a familiar phrase from an exasperated-sounding partner:
"You don’t need another bag."
Moments later came the quiet but determined reply. She explained beautifully - that it wasn’t about wanting another bag. Her current one simply wasn’t working for her life anymore. She needed a bag that would carry what she needed, how she needed it.
Every woman nearby seemed to know the truth.
We don’t need just another bag.
We need the right one.
The one that fits our life, our style, and the way we carry our day.
Why the Right Bag Matters
Just the perfect size for getting those steps in
We all have our own “bag challenges”:
One day you’re juggling a laptop, water bottle, and lunchbox.
Another day you just want a small, light bag for a coffee run.
Some days your bag needs to keep up with family life, errands, or travel.
The right bag makes life easier. It’s more than style - it’s about function, confidence, and feeling a little more organised in your day-to-day.
👉Discover bags designed to fit your life
Features Women Really Look For
Fabric design catches your eye
But pockets are just as important
At markets, I watch women interact with bags - touching fabrics, testing pockets, imagining how each one would fit into their lives.
Sarah was drawn to the Overnight Tote. First it was the fabric, then the generous pockets and spacious interior. She pictured it slung over her shoulder as she boarded the plane for a girls’ holiday. She walked away to think, but 20 minutes later she was back - because she realised it wasn’t just another bag, it was her bag.
For other women, the features that matter most include:
Organised compartments – for laptop, phone, keys, and everything in between
Comfortable straps – wide, reinforced, easy on the shoulder
Durable, water-resistant fabrics – because life happens
Compact extras – like a roll-up bag that tucks inside until you need it
Custom design – colours and fabrics that feel like you, not the high street
And that’s why at every market, you’ll find fabric samples and webbing, so you can choose the bag type that meets your need and make it your own.
Catherine liked one of the backpacks on the stall but said, “I’m not really a flower person.” Her eyes lit up when I suggested she design her own. She chose a brown waxed canvas with navy and brown striped accents instead. Now the bag won’t just fit her lifestyle - it will fit her style, too. I can’t wait to make it for her.
👉Create a bag that fits your style and needs
Confidence in a Bag
Slinging on this bag I was ready for all the photos that day - even if my hair was messing around
Sometimes confidence is just brushing your hair and stepping out the door.
Other times, it’s carrying a bag that makes you feel capable, stylish, and ready for anything.
The right bag isn’t just functional - it’s a reminder that your choices matter, and that you deserve something made to work for you.
Sneak Peek: Something New for Market Days
Clever design so you’re never caught short
I’ve been designing a new roll-up lined market bag:
Tucks neatly into your everyday bag
Unfolds when you need an extra carry-all
Perfect for market days or unexpected errands
I’ll be bringing these to upcoming markets first, so you can see, touch, and choose your ideal fabric and style in person.
👉See for yourself - I’ll be on The Hundred in Romsey this Sunday
Where to Find the Bags
Pick them up, try them on, rummage in the pockets - they’re waiting for you!
Ready to find a bag that works for you?
Your bag should fit your life - and your life is worth a bag that’s truly right for you.
With love
Claire
P.S. Even if your bag is serving you well for now, remember - a one-of-a-kind bag makes the most thoughtful gift, as unique as the woman you’re giving it to.